Anthem Store opened in London's Shoreditch a couple of month's ago and is the brainchild of Simon Spiteri, the award-winning fashion buyer credited with launching Liberty’s internationally renowned menswear department seven years ago. This video shows Simon talking with co-founder Jeremy Baron about mens fashion and style, the store, and the philosophy that has resulted in a diverse collection of brands that ranges from Marni and Comme Des Garçons Homme Plus, to niche US denim brand Raleigh, and contemporary UK collections from Folk and Oliver Spencer. Anthem Store can be found at 10-12 Calvert Avenue, Shoreditch, East London, E2J EP.